Edmond Irizarry

Executive Director Packaging Development

Born in Puerto Rico with a degree in Mechanical Engineering and over 15 years of professional packaging experience. Extensive experience in packaging technologies within Beauty & Personal Care, Health Care, Home Care and Foods & Beverage categories. Currently Edmond is the Executive Director of Packaging Development at Aveda.

Welcome & Keynote: Eco- Luxury Packaging

Tuesday, May 21st
9:00am to 10:00am

Aveda has become a brand recognized not only for their quality products, but for their strong environmental and social commitments as well. They were the first beauty company to use 100% post-consumer recycled (PCR) PET, and today more than 85% of their packaging portfolio contains 100% PCR.  In order to make this vision a reality, they adjusted the aesthetics of their packaging and successfully communicated those changes to their customers.  Aveda has proven that using PCR does not mean compromising your brand or your customer’s expectations.  Their inspirational story shows the new heights that can be achieved in sustainability when companies dare to think outside the box.   

9:00am to 10:00am

Welcome & Keynote: Eco- Luxury Packaging

Edmond Irizarry