Opening Plenary: Telling Our Sustainability Stories

Tuesday, May 19th
10:30am to 12:00pm

Today, more than ever, constructing a persuasive narrative is essential in reaching our audiences. While the plastics industry has traditionally relied on science-based facts to tell our sustainability story, it is becoming increasingly clear those facts must be couched in a compelling story to maximize impact. Panelists will discuss how they've shaped an impactful narrative to better tell their sustainability story. 

The 2020 Re|focus Sustainability Innovation Awards will also be announced during this session.